TERRY BARGA

Still Standing

The Entrepreneur’s Real-World Guide to Building a Business That Lasts

Twenty years of building, failing, and rebuilding, distilled into the hard truths that actually work. No theory. No hype. Just what it takes to still be standing.

Available now in paperback and Kindle · Harrington Interactive Media
“
Still Standing is refreshingly honest. Terry shows that clarity, discipline, and humility matter more than hype.
DONALD MILLER
Author of Building a StoryBrand
WHAT’S INSIDE

Real pivots from real pain, not theory.

Every chapter is drawn from twenty-plus years in the trenches: the wins, the losses, and the rebuilds in between.

BUILT FROM REAL EXPERIENCE

Not theory. 20+ years of lessons from the trenches.

THE WHOLE PERSON

Build the business without losing your family or yourself.

PRACTICAL FRAMEWORKS

Revenue, hiring, branding, and scaling, in the right order.

FOR EVERY STAGE

Starting out, grinding through, or ready to scale.

LOOK INSIDE

Four parts. Fourteen chapters. Zero theory.

A start-to-finish path: from knowing yourself, to building the foundation, to going to market, to scaling without losing yourself. Foreword by Will Hardy.

1 PART ONE 3 CHAPTERS Know Yourself First

Before you can build anything sustainable, you have to understand who you are.

01
Welcome to Failures Anonymous
“My name is Terry, and I am a business failure.”
02
Fear Is Not the Enemy. It’s the Messenger.
“The question isn’t how to eliminate fear. It’s how to listen to it.”
03
Where Are You Actually Going?
“A vision you can’t explain in six seconds isn’t a vision yet. It’s a wish.”
2 PART TWO 4 CHAPTERS Build the Foundation Right

The practical work of building something real: revenue, people, and goals.

04
Dream It. Then Get Brutally Honest About It.
“The vision checklist that separates real plans from expensive fantasies.”
05
Stop Swinging for the Fences. Start Winning the At-Bat.
“Attainability is more motivating than possibility. Smaller goals, bigger momentum.”
06
Prove It Before You Polish It
“Revenue is the only validation that matters in the beginning.”
07
The Right People Change Everything
“Stop asking how. Start asking who.”
3 PART THREE 4 CHAPTERS Go to Market

Stop performing. Start connecting. Your customers are waiting for the real you.

08
Stop Selling to Everyone. Start Serving Someone.
“When you try to reach everyone, you connect with no one.”
09
Selling Isn’t What You Think It Is
“The moment you stop trying to sell and start trying to serve, everything changes.”
10
Your Reputation Arrives Before Your Logo Does
“Branding is not what your business looks like. It’s how your business behaves.”
11
Stop Performing. Start Connecting.
“Social media is not a stage. It’s a handshake.”
4 PART FOUR 3 CHAPTERS Scale Without Losing Yourself

Growth is exciting. But it should never cost your peace.

12
Don’t Pour Gas on a Fire You Haven’t Built Yet
“Nail it before you scale it. Or pay the price of scaling chaos.”
13
Nobody Is Coming to Save You. And That’s the Good News.
“Motivation gets you started. Discipline keeps you going when the excitement fades.”
14
You Were Never Just Building a Business
“The real victory isn’t launching a business. It’s creating one that supports your purpose and your peace.”
FROM FAILURE TO FOUNDATION,
the hard truths that actually work.
Terry Barga
ABOUT THE AUTHOR

Terry Barga

Entrepreneur, business coach, and author helping people build businesses that last, without losing themselves, their families, or their sanity in the process.

Terry Barga is an entrepreneur, business coach, and author based in Nashville, Tennessee. Over two decades of building, failing, and rebuilding across fitness, landscaping, media, and coaching, he’s learned that the most important thing you can build isn’t a business. It’s yourself.

Terry owns Nashville Fit Magazine and the Music City Fit Expo, and coaches entrepreneurs at every stage of the journey, from the person on the edge of their first leap to the grinder who’s years in and wondering why the momentum isn’t there. His new book, Still Standing, is available now.

“A business will never consistently outperform the person leading it.”

THE STORE

Wear what you survived.

Official Still Standing apparel and gear for the builders who refuse to quit.

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Still Standing is out now in paperback and Kindle. Twenty years of hard truths, one book.

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Paperback and Kindle editions